I craft thoughtful user experiences that just make sense.

In addition to my love for all things aesthetic, I'm a huge fan of travel, hotels, aviation, and gastronomy. I also review hotels, which is where the titular domain of this site — it’s fine — comes into play.

“It’s fine” is a phrase of two contrasting sentiments, both of which perfectly capture my outlook on life. On one hand, it reflects the care and precision I invest in my work, and my passion for life's most finest moments. On the flip side, it doubles as shorthand for when a situation becomes so terrible our brains refuse to grapple with its severity. Imagine booking a so-called five-star hotel, only to find it's clinging to three. It's fine. Or, expecting a breathtaking view, but your room faces a brick wall. It's fine. This phrase has become my mantra, a humorous nod to the gap between expectation and reality. Yet, amidst the ordinary, we occasionally stumble upon the truly extraordinary, where everything aligns to offer a genuine, "Yes, this is fine.”